Media News

Yahoo Finance gains on competitors in May

Yahoo Finance continued its dominance as the No. 1 business news website in May, increasing its unique visitors by 2 percent while seven of the top 10 sites saw a decline.

Yahoo Finance recorded 106.9 million unique visitors for the month, according to comScore.

No. 2 Forbes posted a 7 percent decline in unique visitors to 60.9 million, down from 65.4 million in April.

The websites of Dow Jones — The Wall Street Journal, Barron’s and MarketWatch — also reported a 7 percent decline to 45.1 million unique visitors in May. It is third, however, up one spot.

In the top 10, No. 4 CNBC had the biggest drop in unique visitors, down 15 percent in May to 44.6 million. It was No 3 in April.

Both No. 5 Reuters and No. 9 CNN Business had the highest gains, with both seeing a 6 percent increase in unique visitors in the month. CNN Business was No. 10 in April, but passed TheStreet.com, which saw a 5 percent decline in unique visitors in May.

No. 17 Quartz had the best performance among business news sites, rising 44 percent in unique visitors in May to 5.2 million.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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