Eugenia Richman, editor in chief of Women’s Wear Daily, has been promoted to vice president of editorial innovation at Penske Media, its parent company.
She will lead strategic development around various content and studio initiatives, as well as implement tools for revenue growth across Penske Media’s publications. Her focus will range from innovative editorial projects to developing new content initiatives through video series, subscription, and podcast offerings.
“In this time of great change, there is also great possibility. PMC is strategically, boldly, and thoughtfully meeting the moment,” said Richman in a statement. “I am proud to be at a company that embraces ingenuity while honoring the history of its brands and proud to be part of the future of media.”
Prior to WWD, Richman spent four years as editor-in-chief of SheKnows, where she doubled its readership, launched new editorial products including glossy digital issues and topical virtual events, and drove significant audience and revenue growth.
Earlier in her career at PMC, Richman served as digital director for Footwear News, where she grew the brand’s digital reach by 1000% and built its commerce business.
