WSJ starts multi-million dollar ad campaign

Dow Jones and Wall Street Journal chief marketing officer Sherry Weiss sent out the following:

All,

Today, we launched The Wall Street Journal’s new tagline: It’s Your Business. This new brand platform, which you’ll see on display across our offices and in key cities around the U.S., clearly states The Journal’s unique approach to in-depth business journalism and analysis, the transformative impact it has on our world and the vital role it plays in people’s daily lives.

Business impacts everyone–whether they know it or not–and more people than ever are turning to The Journal to help them navigate the challenges thrown their way. “It’s Your Business” not only underpins our position as the trusted source for business news and information but it also appeals to new, untapped audiences and broadens awareness of who we are and what we do best.

To bring “It’s Your Business” to life, starting today, you’ll find a wide range of articles that show the power and breadth of WSJ’s journalism featured on digital screens and prominent displays across major hubs in Miami, Dallas, and here in New York, including Penn Station, Grand Central and Bryant Park.

A special thank you to Alex Dousie, Elizabeth Azen Andia, Katie Fabry, Melissa Pasternak and our entire brand marketing team, who worked nonstop with stakeholders across Dow Jones to deliver an enduring platform we believe will resonate with new and current readers alike for many years to come. We’re excited to share even more brand developments in the coming months as we head into the new fiscal.

Sherry