Media News

WSJ’s Tucker on how to thrive against AI

May 17, 2024

Posted by Chris Roush

Emma Tucker

Charlotte Tobitt of Press Gazette interviewed Wall Street Journal editor in chief Emma Tucker on how it can protect itself from artificial intelligence content.

Tobitt writes, “Since Tucker’s arrival the Wall Street Journal newsroom has seen a number of job cuts and other restructuring including to its Washington DC bureau.

“Speaking at the Sir Harry Summit in London on Wednesday, Tucker said: ‘I think the changes that are coming down the line for media are going to be even more seismic than the original shift from print to digital. I think the shift that we’re now going to face with AI is going to be huge and so the Wall Street Journal is getting itself in shape for that future so that it won’t just survive, it will actually thrive.

“‘And the key to that is making sure that we are producing journalism that people are willing to pay for. Because I think back in the day, in the print days, a lot of people perhaps weren’t even paying for the news when they bought a newspaper. They were paying for the crossword or whatever. But now we know very much what people are willing to pay for so we have to do news that is worth it.'”

Read more here.

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