WSJ launches podcast for the Joe Sixpack investor

The Wall Street Journal is a new weekly podcast show aimed at listeners who invest to make investing feel accessible and fun in the same way that following sports or fantasy leagues can be, reports Sarah Scire of Nieman Lab.

Scire reports, “WSJ’s Take on the Week — hosted by the genial Dion Rabouin, a financial market reporter for the Journal — debuted last month. Early episodes have looked at the Consumer Price Index, what Nike earnings say about the state of retail, and how student loans restarting could impact the economy.

“‘I know what you’re getting from most finance shows — a lot of insider jargon that tries to go over your head or shows that treat you like you can’t even spell Dow Jones,’ Rabouin says in a promo for the show. WSJ’s Take on the Week promises to feature ‘straightforward analysis’ in ‘plain English,’ but won’t be explaining what a 401k is. It’s a fine line to walk, acknowledged Philana Patterson, head of audio at The Wall Street Journal.

“‘We were really looking to fill a space we saw for this kind of content that really helps people understand the market, understand finance, understand what’s going on with companies, and how that may impact their own investing decisions. We’re not doing investing advice or anything like that, but there really does seem to be a need out there for people to understand these things better,’ Patterson said. ‘We want to appeal to a younger audience, people who may or may not have a lot of expertise in the markets.'”

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