Wired sees success under Drummond

Mark Stenberg of Adweek looks at the success of Wired.

Stenberg writes, “The technology publisher Wired has seen its revenues rise and readership swell under the leadership of editor in chief Katie Drummond, who joined the title last August from Vice Media.

“Global revenue at the Condé Nast property has risen 6%, while commerce revenue has grown 35% year to date, according to Drummond. The privately owned company declined to provide financial specifics.

“Wired also had its most highly trafficked month in five years in July, thanks in part to its coverage of the Crowdstrike outage.”

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Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.