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Why the FT launched an inexpensive mobile app

February 20, 2023

Posted by Chris Roush

So given this success, why did the FT launch a mobile app last year that only costs around £5 a month?

To answer this question, Simon Owens turned to Malcolm Moore, a longtime Financial Times editor who was put in charge of FT Edit, which is the name for the new mobile app.

They discussed why he was chosen to lead the initiative, what the app has to offer that differs from the main newspaper, and who the audience is for the product.

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