Media News

Why CNBC’s “Last Call” hopes to avoid earnings news

March 12, 2023

Posted by Chris Roush

Brian Sullivan

Brian Steinberg of Variety examines CNBC’s latest 7 p.m. show called “Last Call” that is hosted by Brian Sullivan that plans to avoid earnings news

Steinberg writes, “If Costco earnings were to come out late in the day, says Sullivan, ‘we will hit the Costco numbers, but only as a macro thing: What is Costco telling us about the state of American business and the consumer?’

“At 7 p.m., Sullivan and his team may get a break from the barrage of ticker headlines and Business Wire releases that drive so much of stock-market coverage. And they hope to use the space for more thoughtful looks at what’s driving business — though they won’t shy away from a late-day Twitter revelation from Elon Musk or an after-market surprise if it turns up. ‘We are able to extend our footprint as a news organization and maybe find some audience along the way,’ says Meyers. ‘It’s a unique challenge.’

“Indeed, it’s one the network has faced for some time. CNBC spent two years airing a general-interest news program at 7 led by former Fox News anchor Shep Smith, only to axe the show in November. If the ratings or the anchor’s salary were factors, executives haven’t said.”

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