
Wall Street Journal Asia editor Deborah Ball spoke with Campaign about the region’s growing importance for the publication’s coverage.
Here is an excerpt:
One year into your role, how has Asia’s relevance evolved on the global stage—politically, economically, and editorially?
Asia is absolutely central to everything that’s changing globally. It’s not just one part of the story—it is the story. This region is where so many of the big global shifts are playing out—whether it’s the intensifying US-China relationship, the restructuring of supply chains, or regional security dynamics. With things like tariffs or US foreign policy changes, the ripple effects across Asia are enormous. What we try to do is not only track those changes in real-time but also connect the dots for our readers, whether they’re in New York, London, Tokyo, or Singapore. Times like these really play to our strengths—analytical, fast, globally coordinated journalism.
What does editorial excellence look like in your Asia newsroom today, and how are you setting the tone for what’s next?
High-quality journalism always comes first—rigorous, insightful reporting that adds value. We invest heavily in reporters and editors here to ensure that we can move quickly when news breaks while also developing longer-term investigative and analytical stories. One of the great strengths of the Journal is the way our bureaus around the world—Washington, London, New York and across Asia—work together. Asia is deeply integrated into that network. We’re not a standalone unit; we’re part of a broader global reporting effort that responds cohesively to global events.
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