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Why a business journal focuses on real estate news

Lesley Weidenbener, the editor in chief of the Indianapolis Business Journal, writes about why the publication focuses on real estate news.

Weidenbener writes, “Last year, when evaluating where to put more emphasis and what to spend less time covering, we looked closely at the numbers. And what we found was what we expected: Stories about restaurants and real estate are extremely popular with IBJ readers.

“(Stories about lawsuits and about TV news personalities do incredibly well, too. So it’s not surprising that one of our most-read stories last year was about a TV newsperson involved in a lawsuit.)

“Because real estate is of such interest, we have three reporters who spend considerable time covering real estate, retail and development. That can be a little confusing. So I thought I’d take a little space this week to explain who’s who and what they cover.

“Mickey Shuey is IBJ’s primary real estate reporter (although he also covers tourism and sports business of sports). His focus is on development and most commercial and industrial real estate (not including retail and restaurants). If there’s a big mixed-use project, especially in Marion County, he’s likely to be the reporter digging up the details.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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