What’s behind Bloomberg’s new home page

Marissa Zanetti-Crume, global head of product at Bloomberg Media, writes about the new home page.

Zanetti-Crume writes, “Our vision since launching Bloomberg.com has been to arm business leaders with the news, information and connections they need to succeed. It’s an ongoing journey to get to know our users, understand what they’re interested in and what keeps them coming back — and through the power of our global newsroom, we’ve been successful in implementing that vision for decades. But there’s always more we can, and want, to do to make sure we’re keeping their experience as useful as we can.

“We’ve sought to build out a new homepage with our subscribers in mind, first and foremost. We know they use the homepage regularly and we wanted to make it a place where they can easily see the value of their subscription but also where new users can learn what Bloomberg has to offer. So today, we’re introducing an evolved homepage for Bloomberg.com, reimagined for maximum utility.

“Now when users visit bloomberg.com and mobile web, what’s important and exclusive is better clearly identified, and new features that leverage market data, personalization and customization can help them navigate our broad areas of coverage.”

Read more here.