What a biz magazine editor believes in

Adam Platt, the new editor in chief of Twin Cities Business, writes about the publication and its goals.

Platt writes, “I’m TCB’s fifth editor. Each one has put their stamp on the magazine, reflecting their interests and histories. I’ve known all of them in some capacity, and here’s what isn’t changing: Our commitment to telling the business community’s stories—acting as its advocate without being blind to its failings. 

“We do things a little differently. We try to cover the stories that matter, from a perspective where we can deliver meaning. We’re not afraid of analysis. We value depth and expertise. We are out in the community talking to you, understanding your challenges and aspirations. Ideally, that depth informs our work. 

“Too much media today enters the conversation with an agenda of one kind or another—typically deeply felt ideologies, offering simple solutions to complex problems. The profession has lost sight of the fact that the most memorable journalists are storytellers. If we do our job really well, we don’t need to tell you what to think or how to act. You’ll be able to decide for yourself. 

“As for me, I stand for what works. Schools that graduate literate kids. Housing policies that build housing. Diversity tools that empower without disenfranchising. I expect the highest standards of accountability from our public sector, not the lowest. I don’t believe capitalism is inherently exploitive: We should listen to business, especially small business, because we’ve seen in this community what happens to places where business can’t prosper.”

Read more here.