Vietnamese edition of Bloomberg Businessweek launched

Bloomberg Media and Beacon Asia Media announced Thursday a collaboration with the Natural Resources and Environment newspaper in Vietnam to introduce a localized edition of Bloomberg Businessweek.

The edition will be called Phát Triển Xanh – Bloomberg Businessweek Vietnam.

“Beyond its well-established English-language editions in the United States and Europe, Bloomberg Businessweekis already published in multiple languages, including traditional and simplified Chinese, Turkish, Arabic, and Spanish in Mexico,” said Nick Sallon, Bloomberg Media chief partnerships officer, in a statement.

He added: “The entrance into Vietnam’s vibrant business landscape is expected to cultivate an ecosystem conducive to the dissemination of crucial economic, financial, and investment insights in Vietnamese, thereby contributing significantly to the growth of Vietnam’s business landscape.”

In tandem with the launch, Beacon Asia Media will launch a series of events.

Launched in 2005, the Natural Resources and Environment newspaper is published twice a week, and also provides an online news site featuring multimedia content.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.