Versant, the parent of CNBC, is launching a new CNBC channel focused on entrepreneurs, reports Brian Steinberg of Variety.
Steinberg writes that CNBC Ambition will offer “stories of entrepreneurship, innovation, wealth creation, and success and relies on a bevy of primetime series that previously aired on the business-news cable outlet.”
The new channel will be available on Prime Video in the U.S. beginning Oct. 27, with a staggered launch on The Roku Channel starting Nov. 3. Versant said it expects to continue to launch FAST channels with additional platforms in the coming months, reports Steinberg.
“Growing our digital platforms and reaching new audiences are central to Versant’s strategy,” said Dave Pietrycha, chief revenue and business officer of Versant, in a statement. “Bringing more of our programming to Prime Video and The Roku Channel extends the reach of our iconic brands and provides audiences with more ways to discover content they value wherever they watch.”
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