Variety records record website traffic in 2022

Variety.com, the online home of entertainment business magazine Variety, scored record-breaking traffic in 2022.

An average of 28.5 million unique users visited the site each month in 2022, and Variety reached a bigger digital audience than consumer news publications such as Vanity Fair and Entertainment Weekly, as measured by unique visitors, according to ComScore.

Variety’s traffic for 2022 also beat out all other trade news sites, making Variety the most-read publication in its category.

“This has been an extraordinary year of growth for Variety,” said co-editor-in-chiefs Cynthia Littleton and Ramin Setoodeh in a statement. “We are so proud of our newsroom for helping us evolve Variety into its current incarnation as the most trusted brand for Hollywood news, reviews, analysis and longform journalism.”

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Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.