Variety promotes Seo to social media editor

Rachel Seo

Variety has promoted Rachel Seo to social media editor.

A story on its website states, “Seo joined Variety in July 2022 after working in event marketing for ViacomCBS’ VidCon live media division. She’s been a pillar of the team that has boosted Variety‘s social media footprint to more than 12 million total followers as of this month across TikTok, X, Instagram, Facebook, LinkedIn and other outlets.

“‘Rachel’s understanding of editorial growth and engagement with Variety’s audience is only matched by her great attitude and willingness to embrace new ideas,’ said William Earl, editor of Variety.com. ‘We’re excited to elevate her role in leading our social media strategies as we further expand our footprint and take our editorial work to new creative heights.’

“In her previous role as social media coordinator, Seo crafted as many as 50 posts per day for the range of digital, print, video, podcast live stream and live events published and produced year-round by Variety.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.