Media News

Variety promotes Maas to cover video game industry

June 4, 2024

Posted by Chris Roush

Jennifer Maas

Jennifer Maas has been promoted to senior business writer for television and video games at Variety.

A story on its website states, “She will lead the entertainment news brand’s heightened coverage of the video game industry with special emphasis on the convergence of game content and IP with TV shows, movies, books and other media.

“With the promotion, Maas will drive enterprise reporting, features and breaking news coverage of gaming and related subjects, in addition to her duties covering TV business news. Variety’s focus on the growing gaming sector, estimated to be a $184 billion market globally in 2023 per research firm Newzoo, is also enhanced by analysis and special reports produced by Variety VIP+, the subscription research service for the media business. VIP+ media analyst Kaare Eriksen has been writing analysis and special reports about the videogame industry for several years.”

Read more here.

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