Utah Business unveils redesign, new logo

Utah Business has unveiled a new look, including a redesigned logo, website design and layout of its print magazine.

A story on its website states, “‘This transformation visually reinforces the stories we tell about Utah’s sophisticated and authentic business community through an aesthetic that is both elevated and refined,’ says Utah Business editor-in-chief Melanie Jones. ‘Our improved website enhances the user experience, making it easier for our audience to connect with our content. Our print magazine has been redesigned to renew the delight of turning real pages.’

“The site centers around an engaging user experience that pays homage to tangible readability of a magazine layout, with the ease and responsiveness of mobile-first design. The enhanced site functionality and improved navigation make it easier for the audience to access the latest business news, articles and resources.

“‘Embracing a rebrand is not just about changing the surface. It’s an opportunity to reconnect, inspire and evolve. We are breathing new life into our vision and inviting our community to join us on an exciting journey forward,’ says Utah Business Senior Graphic Designer Rhece Nicholas. ‘We hope you have fun turning the pages.'”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.