Media News

Traffic surges at news sites covering government business

Small news publishers that specialize in the federal workforce and government business are landing big scoops and seeing equally big traffic gains, reports Liam Reilly of CNN.

Reill reports, “The Federal News Network — which markets itself as a nonpartisan destination for federal managers — has seen traffic five to six times greater than a normal week in 2024, deputy editor Jared Serbu told CNN.

“‘We know people are interested, and they’re coming back time and again, asking for more information — which changes our approach a little bit,’ executive editor Jason Miller added.

“The same is true at Government Executive, one of five publications for federal employees and contractors owned by GovExec. Others include NextGov/FCW, Defense One, Washington Technology, and Route Fifty.

“While bigger, more public-facing news outlets in Washington focus on covering the White House, Congress, and Supreme Court, these trade-oriented outlets pay attention to the daily changes at agencies and how employees are affected. And that means they’re uniquely well-sourced for this stressful moment.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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