The Logic doubled paid subscribers and traffic in 2024

David Skok, the editor of The Logic, writes about the progress of the Canadian business news site in the past year.

Skok writes, “Since launching six and a half years ago, we’ve built a powerful audience that includes the country’s C-suites, its leading investors and political decision makers, and increasingly, readers from across Canadian business and tech for whom we’re a vital source of intelligence. We’ve published more than 2,500 stories, which have been read on our properties more than 10 million times. You’ve opened 5.6 million of our emails. We’ve had 270 per cent revenue growth since 2019, and in the past year alone, we’ve doubled our paid subscribers and site traffic.

“As our business has grown, so have our partnerships. More than 100 of Canada’s most influential companies have chosen to partner with and advertise in The Logic.

“All this work bore fruit in June, when we closed a $4-million funding round led by the venture arm of the world’s pre-eminent business news organization, the Financial Times. We’re using that investment to grow and deliver even more for our subscribers.”

Read more here.