Jessica Lessin, the editor in chief of tech news site The Information, writes about its redesign.
Lessin writes, “Overall, we redesigned more than 200 pages—a massive undertaking from our incredibly talented team.
“When we launched 10 years ago, we offered subscribers one type of article: exclusive news about the most important tech companies. Today, a team of dozens of journalists around the world produce much more every day: exclusive breaking news, in-depth features, briefs about important other news, half a dozen newsletters, a lively Weekend section, subscriber video calls and more.
“Our new design—anchored by a new homepage—aims to make it easier to find and read all that great work. It features two separate feeds, one with latest news and one with the most popular news, to help you find what you are looking for. It also features more of our market-moving journalism and introduces customization features that we plan to continue to build out.
“Our updated look is a reflection of where we’re going as an organization, as we continue to grow our newsroom and invest in strengthening our visual identity.”
Read more here.