Julia Black of Vanity Fair writes about the daily cult-favorite podcast “TBPN,” short for Technology Business Programming Network.
Black writes, “The year-old show, at first called the Technology Brothers Podcast, is part CNBC Squawk Box, part Joe Rogan, part Daily Show. It’s available on YouTube, Spotify, and other podcasting platforms, but its spiritual home is X. ‘We turned the X timeline into an audiovisual show where we provide insider commentary and analysis,’ says Hays.
“In March, the show was rebranded to its new name, TBPN. They refined their brand kit: mahogany (“the official wood of business”), shades of green (the color of money), racing livery jackets and hats, and a hint of sci-fi. They also moved into a barrel-vaulted studio in the heart of LA with a meticulously curated back office: Glass cases of neatly stacked merch sit next to a library of leather-bound Great Books of the Western World beneath a huge American flag and black-and-white portraits of iconic investors like Peter Lynch and Charlie Munger.
“As the show climbs the charts, an appearance on TBPN has become a status marker for the tech elite. Mark Zuckerberg, Marc Andreessen, and Sam Altman stop by to gab. When OpenAI released its hotly anticipated GPT-5 model in August, executives from the company offered up the kind of exclusive interviews tech journalists have spent years begging for. (I should know—I’m one of them.)”
Read more here.
