The Athletic hires Marchand to cover sports business

Steven Ginsberg, executive editor of The Athletic, sent out the following on Tuesday:

We are very excited to announce that Andrew Marchand is joining The Athletic as a senior writer covering the burgeoning world of sports business and media.

Andrew, who joins us from the New York Post, has been a leading reporter at the intersection of sports media, television rights, talent and business for years. He was first to report that Joe Buck and Troy Aikman would leave Fox Sports for ESPN; the Apple deals involving MLB and MLS; Pat McAfee’s move away from FanDuel and to ESPN; Al Michaels’ shift from NBC to Amazon; Tom Brady’s stunning deal with Fox; and the NFL making more than $100 billion on their new TV deals, among many other scoops.

Just last week, Andrew broke the news that the NFL and ESPN are in advanced talks to have the league take an equity stake in ESPN, a once unfathomable scenario which underscores how much ground continues to shift in this space. Andrew will also write regular columns about this changing landscape.

Andrew’s spent his career toggling between being a baseball beat writer – he covered the Mets for the Post early in his career and the Yankees for ESPN for several seasons starting in 2010 – and covering sports media, which he has focused on since 2018.

Please join us in welcoming Andrew. He starts Feb. 5.