The following excerpt was sent out from The New York Times:
Timed to Formula One’s 2023 preseason test and regular season debut, The Athletic today launches its new coverage vertical on one of the fastest growing sports globally.
The outlet will bring F1 fans around the world in-depth stories and behind the scenes insight into the people, businesses and tech innovation of F1.
With one of the largest global sports newsrooms, and one of the biggest, most passionate communities of global sports fans — The Athletic has built a foundation of expert coverage for fan-favorite sports leagues and teams.
With support from Michelob ULTRA, The Athletic will now have dedicated staff and increased resources to grow and expand its F1 journalism. This means not only providing on the ground reporting of crucial in-season moments, race highlights and off track topics, but offering readers in-depth features and analysis that break down how a race is won – from pit stops, to engineering, to strategy, and more.