Entertainment industry news operation The Ankler is planning an international newsletter, is ready to go big in events and recently expanded coverage of the trending creator economy, reports Christiana Sciaudone of A Media Operator.
Sciaudone reports, “And it still hasn’t spent a drop of the $1.3 million provided by Y Combinator in 2022. All of the new efforts are being paid for by a seven-figure operating profit from 2024, when revenue totaled somewhere between $5 million and $10 million, Chief Executive Officer Janice Min told AMO. This year, that should reach $10 million with 30% from subscriptions, 35% from events and 35% from media sponsorships, she said. Revenue is currently 60% from subscriptions and 40% from sponsorships today, which should change as the company doubles down on events.
“Subscribers across Ankler sit at 145,000—up from 75,000 a year ago when Min last spoke to AMO, when she said about 21% of its free readers convert to paid. The subscription price was raised in February to $169 for The Ankler itself from $149, though about 40% of the content is free. Min said the newsletter has an open rate of 70%. Covering the entertainment business is a competitive task with everyone from Bloomberg to The Hollywood Reporter looking for scoops.”
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