Media News

Story on Paramount bid was from fake news release

Matthew Keys of The Desk writes about how multiple news outlets were duped into writing stories about a $43 billion offer for Paramount based on a fake news release.

Keys writes, “The ruse started with a press release issued by “Apex Capital Trust,” which was published by Business Wire and widely reported on by leading publications like Reutersthe New York PostDeadline HollywoodThe StreamableIndieWireThe Wrap and VarietyThe Desk originally published a story on the purported bid, citing Reuters as the source of the information. Social media platform LinkedIn also published an article on the purported bid, aggregating reports that were posted by some of its users; the article was pulled after The Desk notified a LinkedIn news editor about the apparent hoax.

“According to the original press, Apex Capital Trust offered $43 billion in cash to buy Paramount’s majority shareholder, National Amusements, and the rest of Paramount’s non-voting Class B stock. It also promised to pay Skydance Media a $400 million break-up fee that would allow Paramount to move on from their offer to merge the production firm with the entertainment giant, as well as an infusion of $10 billion in capital.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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