Stock market drop boost CNBC, Fox Business

The stock market declines due to President Trump’s tariff policy has boosted viewers at CNBC and Fox Business, reports Mark Mwachiro of Adweek.

Mwachiro reports, “CNBC also drew more viewers in both measured categories than Fox Business Network during business day and market hours on April 3.

“FBN also experienced a viewership increase during market hours on April 3, attracting 236,000 total viewers and 16,000 A25-54 viewers. That’s an uptick of +28% in the former category and +100% in the latter compared to the previous Thursday—March 27.

“And compared to the same day in 2024, FBN saw jumps of +23% in total viewers and +60% in the demo. FBN has a +2% lead over CNBC in total viewers during market hours for the year to date.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.