The Sports Business Journal has announced a new vertical covering the business of women sports.
Staff writer Rachel Axon writes, “A newsletter, written by Rachel Axon, will debut May 13 and be sent every other week. The newsletter will be modeled after SBJ newsletters in other verticals, with the addition of an Executive Transactions feature unique to movement in this space. SBJ Women’s Sports marks the 12th SBJ newsletter coming from the newsroom, joining Media, Facilities, Marketing, Tech, Football, Betting, College, Gaming, Unpacks, Unpacks Lite and Power Up.
“SBJ’s commitment will extend beyond newsletters to include ‘SBJ Live’ sessions centering on the business of women’s sports, beginning with a WNBA preview session the week of tipoff, a regular column in the magazine starting May 19 and other to-come initiatives.
“SBJ is not new to women’s sports coverage, as it has been at the forefront for years. However, this new, dedicated initiative speaks to the importance of this segment of the industry and how many exciting things are happening at this moment in time.”
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