Car industry news site Jalopnik has hired Bob Sorokanich as its editor in chief, reports Tony Silber of Publishers Daily.
Silber reports, “Sorokanich will oversee all content creation and original reporting across the outlet. He starts on April 11.
“Sorokanich will be tasked with building on Jalopnik’s strong 2022 traffic and advertising momentum.
“G/O Media CEO Jim Spanfeller said Sorokanich is a ‘smart, strategic editor who lives and breathes cars — the absolute perfect person to lead Jalopnik into its next phase. We fully expect Bob to lead Jalopnik to be the number-one auto enthusiast site in the world.’
“Sorokanich most recently was at Hearst Magazines, where he was deputy editor of Road & Track.”
Read more here.