Media News

Showtime, Paramount+ to rebrand with new name

Paramount Global is strengthening its streaming and cable TV business by combining its Showtime TV network and streaming service Paramount+ by being rebranded as Paramount+ with Showtime.

The TV channel will feature content from Paramount+ and will integrate Showtime’s streaming service fully into Paramount+.

“Pricing for the combined streaming platform and other details will be announced in coming weeks, a Paramount spokesperson said Monday. Paramount+ starts at $4.99 a month, and Showtime’s streaming service is $10.99 a month. A bundled offering of the two already exists, beginning at $11.99 a month,” reports CNBC.

Paramount CEO Bob Bakish said in a memo:

“This new combined offering demonstrates how we can leverage our entire collection of content to drive deeper connections with consumers and greater value for our distribution partners.”

Read more here.

Mariam Ahmed

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