Reuters video usage hits record high

Reuters recorded its largest ever use of video in March and attracted over 1 billion views on social media.

Over 4.5 million uses of Reuters video were detected on television globally last month, surpassing the previous record a month earlier of 3.6 million, and exceeding the one set during the first quarter of 2020 when the COVID-19 pandemic swept across the world.

Now into its second month, the conflict in Ukraine has driven global usage of Reuters video to a record high. In the last week alone, unique footage from the besieged Ukrainian city of Mariupol has run on over 1000 channels worldwide.

Social views also reached one of the highest levels seen on a running story with 347 million views in a single week, while Reuters pictures had the highest number of downloads in a single day on Feb. 24.

A selection of some of the most downloaded pictures can be found here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.