Reuters rises, TheStreet falls in September

Reuters rose to the No. 5 business news site in September as measured by unique visitors, according to data released Wednesday from ComScore.

The financial news site reported a 20% increase in unique visitors to 32.9 million in the month. It jumped over MSN Money, which has a 3% increase in unique visitors to 28.9 million in September.

Meanwhile, TheStreet.com, which had entered the top 10 in August, fell back to No. 12 in September with a 30% decline in unique visitors. Its unique visitors in September totaled 13 million, down from 18.7 million in August.

Yahoo Finance remained the No. 1 business news site, with 99.4 million unique visitors in September, down 5%. Forbes remained No. 2 with 65.2 million unique visitors, down 2%.

Mansueto Ventures, the parent of Inc. and Fast Company, recorded the best performance of any of the top 15 business news sites with a 22% increase in unique visitors to 13.3 million in September, according to ComScore.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.