Reuters announced Wednesday an expansion of its “Pure News, Straight from the Source” brand campaign with two new video spots.The 15-second videos will un on streaming platforms and digital news sites in New York and Washington.
The new ads use water as a metaphor to emphasize the critical importance of turning to trusted, clear sources in a landscape polluted with misinformation.
“This next phase of our brand campaign doubles down on our core message: in a world where information can be distorted the further it travels from its source, Reuters stands as an uncompromising source of truth,” said Josh London, head of Reuters Professional, in a statement. “Subscribing to Reuters.com means getting direct access to the facts our journalists are reporting from the ground every day, helping readers to understand our world with certainty.”
The campaign was created by brand tech creative innovation company Gravity Road. Strawberry Frog serves as the media planning and buying agency.
