Aisha Majid of the Press Gazette writes, “Global news brand Reuters reached 3.8 million people in May, according to Ipsos iris – 8% of the UK online population aged over 15. Reuters’ consumer-facing website – which does include other types of news alongside business – is currently free to access, although it is bringing back delayed plans for a paywall.
“It was followed by Forbes (3.4 million people, 7% reach) while the Financial Times ranked in third (3.1 million people, 6% reach).
“Axel Springer-owned Insider Inc, which includes the website businessinsider.com and the general news site insider.com, was last year’s most popular business brand, reaching 4.6 million people. This year the combined brand fell to fourth place, reaching 2.9 million people. Despite its drop, it was among the four business and finance news brands to reach over 5% of the population.”
Read more here.
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