Quartz sees huge increase in traffic

Business news site Quartz has posted its highest traffic since it was acquired by G/O Media in May 2022.

The site, started in 2012 by Atlantic Media, reported a 185% increase in March compared to the same period last year, according to Comscope.

Its first quarter traffic was up 212% from the same three-month period last year and 311% higher than the fourth quarter of 2023.

“Quartz’s strong 2024 audience increase is a testament to our successful editorial strategy and overall journalistic ambition,” said editor in chief Dan Hirschhorn in a statement. “I’m immensely proud of our talented and growing team — which includes the recent hiring of seven journalists, with more staff additions to come. Their hard work and excellence, along with a strategic transformation that is gaining steam, has made us an essential read for the financial community.”

Atlantic Media sold the site to Japan-based Uzabase in 2018. It was sold to employees led by former CEO Zach Seward in 2020.