Quartz sees huge increase in traffic

Business news site Quartz has posted its highest traffic since it was acquired by G/O Media in May 2022.

The site, started in 2012 by Atlantic Media, reported a 185% increase in March compared to the same period last year, according to Comscope.

Its first quarter traffic was up 212% from the same three-month period last year and 311% higher than the fourth quarter of 2023.

“Quartz’s strong 2024 audience increase is a testament to our successful editorial strategy and overall journalistic ambition,” said editor in chief Dan Hirschhorn in a statement. “I’m immensely proud of our talented and growing team — which includes the recent hiring of seven journalists, with more staff additions to come. Their hard work and excellence, along with a strategic transformation that is gaining steam, has made us an essential read for the financial community.”

Atlantic Media sold the site to Japan-based Uzabase in 2018. It was sold to employees led by former CEO Zach Seward in 2020.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.