Plaid, the $8 billion startup connecting banks and fintechs, has acquired This Week in Fintech, a newsletter operation with around 200,000 subscribers, reports Lucinda Shen of Axios.
Shen reports, “The acquisition marks Plaid’s first buy of a media business, as the company focuses on broadening customer relationships.
“Plaid has sought to increasingly cross-sell to customers, broadening its products suite beyond its connectivity business.
”Between the lines: There’s overlap between Plaid’s customer base and TWIF’s readership.“
Read more here.
