Oran promoted to head of content strategy at Insider

Olivia Oran

Emily Cohn, deputy editor in chief of Insider, sent out the following on Thursday:

Hello, team!
Some news: In the past few months, Olivia Oran has broadened the focus of her role beyond subscriptions strategy and now works with teams across the Insider newsroom. To reflect that, we’re changing Olivia’s title to head of content strategy.
Her mission in this role is to ensure that our editorial teams are focused on the stories and coverage strategies that will help us hit our goals.
Last month, Olivia helped us refine our breaking news SEO strategy, which is a perfect example of the kind of work she’ll be doing in her role.
In Q3, she’ll be prioritizing:
Auditing freelance spend across the traffic, premium, and video teams
Helping teams better utilize their archives
Partnering with TrafficSwat to help us spot, analyze, and diagnose traffic trends
Among many other things
Olivia has had an impact on the subscription side of the newsroom for years and I’m thrilled we’ll now have her focusing on other parts of the newsroom as well.
If you have projects you’d like Olivia’s help with, please let me know.
Emily

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.