Media News

On-air female guests at Bloomberg TV have tripled to 34 percent

February 22, 2023

Posted by Chris Roush

One-air female guests on Bloomberg Television increased to 34 percent in 2022, up from 10 percent in 2018 when the company began an initiative to increase female voices.

“Our coverage is stronger, fairer, and smarter when we include diverse voices that are fully representative of the industries we cover,” said Laura Zelenko, Bloomberg senior executive editor of standards, training, diversity and talent, in a statement. “Through this expansion, we can continue the critical work of pushing against the status quo of traditional sourcing, broadening the pool of diverse voices, and will provide our viewers with more accurate and comprehensive coverage as a result.”

Bloomberg’s New Voices will sponsor media training in 2023 for financial executives across eight global cities, including New York, London, Tokyo, Paris and Frankfurt.

New Voices will also continue to train cohorts of Black and Latinx executives of all gender identities this year in the United States.

New Voices has provided media training to more than 470 executives around the world and created a global database of female sources that now totals more than 8,400.

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