New York Times business editor Ellen Pollock sent out the following on Monday:
We are thrilled to announce that Rob Copeland has joined Business as a reporter on the finance team, to cover banking.
Rob comes to us from The Wall Street Journal, where for nine years he wrote about finance, Silicon Valley, and most recently Elon Musk.
Rob has a knack for uncovering unique and colorful features from the wider world of wealth and topics as varied as the mysterious pull of LaCroix and Martin Shkreli’s hidden prison business, co-written with Bradley Hope. While based in Austin, Rob broke the news that Elon Musk was living in a mansion while claiming to live in a shack.
Next year, St. Martin’s Press will release his first book, “The FUND: Ray Dalio, Bridgewater Associates and the Unraveling of a Wall Street Legend.”
“Rob has top-shelf story instincts and the persuasive reporting skills necessary to hunt down killer anecdotes,” said Tripp Mickle, who worked with Rob at the Journal. “At heart, he’s the quintessential, pushy reporter. Cunningly stubborn. Enthusiastically relentless.”
Prior to joining The Journal, Rob was a reporter for the hedge-fund publication Absolute Return and for the short-lived wire service NewsCore. He graduated with a degree in Economics and History from Duke University.
Rob starts on Dec.12.