Morning Brew expects $25M revenue from B2B, $10M from multimedia

Austin Rief, the co-founder and CEO of Morning Brew Inc., writes about how the business newsletter business has grown in the past 10 years.

The business-to-business newsletter division of Morning Brew Inc. will generate $25 million this year from its B2B division, which includes seven publications covering marketing, HR, tech, IT, CFO, retail and health care. It’s gone from $0 to $25 million revenue in five years.

Morning Brew Daily is the most downloaded business podcast on Spotify. And the company’s multimedia business is expected to produce $10 million in revenue this year.

The Morning Brew newsletter continues to grow and remains highly profitable with more than 4 million subscribers and 50%+ open rates.

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.