Money, once a prominent personal finance magazine owned by Time Inc., is a profitable business again in online-only form, its new owner Greg Powel told Sara Fischer of Axios.
Fischer reports, “The brand was on life support when Powel acquired Money from Meredith Corporation in late 2019. Now, following a redesign and business overhaul, Money is making money as a niche, consumer finance brand.
“Catch up quick: Meredith acquired the Money brand in 2018 along with its purchase of Time Inc., then sold the brand shortly after it sold Time Inc. to billionaire Marc Benioff.
- Money was previously integrated as part of Time’s digital business, although the two companies printed separate magazines.
- Money’s print magazine is now defunct, and Powel has no intention of bringing it back.”
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