Microsoft has started a business magazine called Signal aimed at business leaders, writes Sarah Grevy Gotfredsen for Columbia Journalism Review.
Gotfredsen writes, “The first issue includes an essay by Bill Gates; a Q&A with Satya Nadella, the CEO; and a lifestyle section at the back.
“Steve Clayton, the vice president of Microsoft’s communications strategy, told me that he was inspired to launch Signal after reading an October 2024 New York Times story about the success of Costco Connection, a magazine that the retail chain launched in 1987 and is now the third-largest magazine in the country, with a circulation of over fifteen million copies each month. Signal doesn’t have quite the same ambitions in terms of reach, Clayton said, but it encouraged him to experiment with the print format.
“‘We’re in this world where everything seems so ephemeral,’ he said this week, while showing me the magazine on a Zoom call. ‘It was time to do something that was almost the opposite of that.’ The magazine’s name is a nod to cutting through the noise.”
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