Media News

Local news startup The Aberdeen Insider launches

February 17, 2023

Posted by Mariam Ahmed

Troy McQuillen

Troy McQuillen, who owns McQuillen Creative Group, has launched The Aberdeen Insider, to fill the local news gap that is widening due to the economic conditions and the shuttering of news outlets.

An excerpt from the announcement reads:

“There’s so much happening here. Just in publishing the bi-monthly magazine, we had no problem filling 84 pages every other month. There’s just so much content, so many stories, and that’s just of what’s happening. There’s stories we can go out and find like a rising athlete, an amazing artist that’s emerging, a little band that needs some coverage, some new businesses starting up,” said McQuillen.

After multiple rounds of layoffs and buyouts from Gannett, the parent company of South Dakota newspapers such as the Argus Leader and the Aberdeen News, print journalism coverage has been declining in some areas of the state.

McQuillen, however, didn’t want to see Aberdeen lose its coverage. In January, McQuillen and his team at MCG launched the Aberdeen Insider.

“The options we had were dwindling in terms of local news coverage. I knew there were good, seasoned newspaper people around town that I wanted to talk to to see if they’d be interested in joining a new venture,” said McQuillen.

Subscribe to TBN

Receive updates about new stories in the industry daily or weekly.

Subscribe to TBN

Receive updates about new stories in the industry.