LinkedIn is investing more in journalism and news amid a broader pullback by tech rivals from the industry, editor-in-chief Dan Roth told Sara Fischer of Axios.
Fischer reports, “Professional-grade content from journalists and publishers is often used as a starting point for everyday LinkedIn members to engage more, Roth said. Because of the company’s professional focus, political and polarizing content is not intentionally elevated the way business content is.
“‘We believe that when members and professionals come to LinkedIn, they should be getting insights that help them be better at the job they have or the job they want to have,’ Roth said, noting that the firm is ‘very guarded’ about the kind of content that we know members want to see.
“LinkedIn has made a concerted effort to court all types of news sites, but it’s particularly focused on those that cover business or professional topics.”
Read more here.
