Inc. hires de Souza as executive digital director

Veronica de Souza

Veronica de Souza has been hired by Inc. to be its executive digital director.

She will start on Nov. 4.

Veronica joins the publication from WNYC/Gothamist, where she was the director of digital news and audience. She previously served as the senior director, publishing, for VICE Media, the director of audience development for the Daily Beast, and head of audience and social for the Gawker family of sites including Gizmodo, Deadspin and Jezebel.

She is well-versed in growth strategies that leverage channels ranging from newsletters and podcasts to social-first video—all working in concert to grow readership and convert “readers and listeners into loyalists,” as she puts it.

At Inc., de Souza will oversee Inc.com and our digital editorial brand strategy.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.