Sternberg writes:
But here’s the really cool thing: these subscribers are the exact right subscribers; the right audience.
This is what, I think, differentiates what we’re doing.
We aren’t playing for scale; we’re not racing to the bottom of the news commodity barrel. There’s no horse-race journalism, no pageview-chasing journalism. Just good ol’ fashioned reporting relevant to our reader.
We ask ourselves, “how will this piece of journalism help our reader?” It’s why we cover process stories – how companies do a thing – instead of “news.” If everyone’s covering the same thing, why should we? When we do cover news, it’s through the lens of that publication’s audience. Internally, we call this “contextualizing the news.” This helps our reader understand the news in relation to their industry/job; not just the event itself.
I like to joke that my parents subscribe to all of our publications, which is nice, but ultimately worthless (both editorially and financially) as they are retirees. We don’t write for them.
Read more here.
The Indianapolis Business Journal is looking for our next news editor, a role that focuses…
Axios has chosen Ben Berkowitz to be its next managing editor of business and markets.…
Business Insider editor in chief Jamie Heller sent out the following on Monday: I'm thrilled…
Rest of World editor in chief Anup Kaphle sent out the following on Monday: We are excited…
The Financial Times has hired Veena Venugopal as its India newsletter editor. She has been working at…
Benjamin Parkin has been named Middle East and Africa news editor at the Financial Times, based…