Media News

How Harvard Biz Review is leaning into artificial intelligence

June 7, 2024

Posted by Chris Roush

Pierre de Villiers of FIPP, a global media trade association, writes about how the Harvard Business Review is using artificial intelligence.

De Villiers writes, Harvard Business Publishing Co-President SarahMcConville believes AI will help HBR and the rest of the media industry to enter an age of hyper personalisation.

“”We are thinking about our subscription offers, for example – how much do you want to be led by an editor curating an issue of a magazine for you, that’s very forward thinking versus do you want to create your own issue based on articles or ideas that are relevant to you because of your functional domain and what you have to do right now.

“‘So, we’re trying to find that right balance, but we have to think about it both in terms of the content because of who our audience is, as well as the tools and how we’re using them.’

“McConville revealed that HBR is working on a bot that helps readers prepare for getting ahead in their careers.”

Read more here.

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