How Crain publications are using artificial intelligence

Cassidy, an artificial intelligence company, has an article on its website explaining how the 26 Crain Communications publications are using its technology.

The story states, “Crain didn’t approach AI with a sweeping transformation plan. Instead, they focused on a practical, trust-first rollout that met teams where they were.

“When Marisa’s team introduced Cassidy, the goal wasn’t to overhaul editorial workflows. It was to make the platform accessible to both skeptics and early adopters. Editors and audience teams were encouraged to explore at their own pace, build simple use cases, and learn by doing.

“What stood out most was how quickly non-technical team members got started.

“We were able to take an editor who started his journalism career on a typewriter,”
Marisa recalled, “and he built an entire editing assistant that he now shares with other editors.”

“There was no need for prompt engineering, scripting, or backend setup. Instead, Assistants were created using familiar workflows and structured documents, often with just a clear goal and some editorial context.

“Writers, editors, and newsroom leads who had never worked with AI before were suddenly creating tools that mirrored their day-to-day tasks.”

Read more here.