Meredith Reis of HerMoney profiled CNBC senior media and tech correspondent Julia Boorstin about her career.
Reis writes, “‘Because I was so insecure that I hadn’t studied this, I did all the reading I possibly could to sort of catch up.’ This approach impressed her editors, who taught her how to ‘dig into the numbers’ of complex financial documents.
“‘I joined FORTUNE magazine in 2000. I was the last person that they hired right around when the stock market crashed,’ recalled Boorstin. Then in her early 20s, she often found herself interviewing analysts who had missed the signs, or CEOs running companies where the stock value had plummeted.
“‘I was asking tough questions, and people do not like getting asked tough questions by someone they think looks like a little girl. So I got dressed in my old boxy blazers, funny glasses and I over-prepared so I would be taken seriously,’ she recalled.
“Boorstin got her first shot on television when she was invited on CNN to discuss an article she had written. It was unexpected, but her boss at the time encouraged her. Boorstin was comfortable on live TV, and she knew her stuff. Not surprisingly, she became a regular guest at CNN for a few years while working at FORTUNE. It wasn’t too long before CNBC came calling and offered her a full-time, on-air job.”
Read more here.
