Russell Sherman of the “Press Profiles” podcast interviewed CNBC’s Julia Boorstin about covering media and technology companies.
Boorstin said she became a journalist because she loves asking questions.
“It was really important to get these companies on the radar of our viewers early,” said Boorstin about covering Facebook and social media companies before they went public. So she created the Disrupter 50 list of private companies backed by venture capital.
“We’re getting a front-row seat to emerging companies,” said Boorstin, who spent one year as a general assignment reporter at CNBC after joining from Fortune. “It was trial by fire and learning how to do it.”
“Media has just had this massive collision with technology,” said Boorstin, who is based in Los Angeles. “I feel like my job has changed so much.”
To listen, go here.
